Awhile ago I was asked by Vitaly Friedman from Smashing Magazine to design the cover of Paul Boag’s new book titled ‘Click! How To Encourage Clicks Without Shady Tricks’ (published in June 2020). Today I want to share the process of this design.
After having designed Paul Boag’s two previous books, ‘Digital Adaptation’ and ‘UX Revolution’, I was truly honored to get this request once again.
Read about the design process of the ‘UX Revolution’ book here.
About the Book
This book is about the fact that the web has become full of manipulative copy, annoying overlays and intrusive dark patterns. Yes, every website needs to encourage users to take action, but surely there has to be a better way.
That’s the reason why this book has been written. Click! is a handbook to encouraging action without resorting to manipulative techniques. Techniques that provide short-term gains at the cost of long-term business success.
Whether you are a marketer under pressure to improve your conversion rate, or a designer seeking to put the user first, this book will help. This book is about exploring user-friendly design…
