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My Design Process for Adobe Hidden Treasures Challenge #1
Paribeer Logo Design
Somewhere before the Summer of last year I was invited by Adobe to join the ‘Adobe Hidden Treasures’ design challenge where I was asked to create a serie of 5 different types of designs using 5 new Bauhaus fonts which are part of the ‘lost typography’ from famous Bauhaus masters. These five beautiful alphabets were completed and digitized by an international team of students guided by renowned type designer Erik Spiekermann.
The first challenge was to create a logo design with the Joschmi typeface originally designed by Joost Schmidt but re-created by Flavia Zimbardi, and Xants designed by Xanti Schawinsky, and now re-created by Luca Pellegrini. These fonts are available exclusively to Adobe Creative Cloud members.
Here’s a quick overview of my design process, and beyond…
Brainstorming
Normally with any other project I would start by doing some brainstorming and a bit of research. However, this situation was totally different. This time I had to think about the brand myself, and even the company name. Nothing was defined and it was up to me to come…
